Water Quality Association’s Optimistic Outlook for 2024 Amid Economic Challenges

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Resilient Outlook for Water Treatment Industry Predicted Amid Economic Uncertainty

Resilient Outlook for Water Treatment Industry Predicted Amid Economic Uncertainty

Despite the ongoing economic turbulence, WQA CEO Pauli Undesser provides promising insight into the water treatment industry, forecasting resilience in 2024. Growing legislative support and shifts in regulations are boosting the sector, especially the point-of-use (POU) and point-of-entry (POE) water treatment solutions.

The Water Quality Association’s Role

The Water Quality Association (WQA) is working closely with the U.S. Environmental Protection Agency (EPA) to implement significant measures. One such measure is the Lead and Copper Rule Improvements and the regulation of PFAS chemicals, in response to water quality concerns. These measures position third-party certified drinking water systems as a reliable solution.

The WQA also endorses the Healthy H2O Act, aiming to elevate water quality testing and treatment in rural and neglected communities. The projection of the sector’s resilience is further strengthened by promising trends in valves and tanks, reverse osmosis, business operations, as well as the public’s growing demand for quality water supply and treatment solutions.

Technological Investments and Future Plans

To match the sector’s pace, the WQA is investing in laboratory technology upgrades to meet the demand for testing and certification of water treatment products, particularly those designed to reduce PFAS.

Industry Events and Goals

Events like the 2024 Convention, Business Boot Camp, and others offered by WQA continually serve as platforms for valuable networking and knowledge exchange for industry professionals. The WQA’s strategic plan for 2022-2024 sheds light on its commitment to growth, professionalism, and market involvement, reflecting the Industry’s vision for excellence and innovation for the next half-century.


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