Poltrona Frau and Majid Al Futtaim Lifestyle Launch Inaugural Worldwide Mall Store

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Poltrona Frau Debuts a New Store in Mall of Emirates, Dubai, Thanks to Majid Al Futtaim Lifestyle

Italian luxury furniture brand Poltrona Frau steps into an intriguing chapter in its whopping 112 years history, all thanks to the strategic involvement of Majid Al Futtaim Lifestyle. A partnership ignited as recent as January 2023 has set the sails for Poltrona Frau’s newest store in the deluxe Mall of the Emirates, Dubai. Not only is this store the brand’s second in Dubai, but controversially, it marks Poltrona Frau’s initial venture into a mall anywhere on the globe.

Spiraling Success and Growth

A hearty alliance between Majid Al Futtaim Lifestyle and Poltrona Frau has resulted in a staggering 30% growth for the luxury behemoth within the UAE. The quick-paced spread breeds optimism for a lofty target, aiming to twofold the brand’s revenue within the year itself. Behind the scenes, such an accomplishment isn’t down to luck, but rather a meticulously planned strategy involving designer collaborations, on-point partnerships, and enhanced operations. The proof lies in the drastic decrease in stock order fulfillment duration.

A Modern Showroom Breathing Italian Traditions

Step inside the sprawling 500 sqm showroom; you’re instantly floored by the precise design aesthetics, courtesy of AMDL CIRCLE. The store’s immersive layout, with its distinct rooms, exhibition walkways, and material libraries, generously employs wood, bearing a close resemblance to Italian traditions. While at the store, don’t forget to check out the famed collections of Poltrona Frau, from the futuristic 2023 Beautilities range to The Pet Collection, and from the Games Collection to the Fitness Collection. You also get a sneak peek into an exclusive Infinitamente sculptural table designed by Roberto Lazzeroni – a nod to the immaculate craftsmanship and distinctive design of the brand.

Moving Ahead with Contributions and Future Goals

The grandeur opening witnessed architect Roberto Palomba displaying his masterpieces inclusive of the Happy Jack sofa and the Get Back Sofa & Come Together Sofa. Forward-looking, Majid Al Futtaim Lifestyle gears towards becoming Net Positive concerning water and carbon by 2040, reflecting a steadfast dedication towards sustainable practices. Meanwhile, Poltrona Frau continues the path as a torchbearer in the luxury furniture landscape, striking innovative alliances with luxury vehicles, yachts, to public space brands.

Anna Parker

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