Michael Grieve, Ex-Gucci VP, Appointed Jumeirah’s Chief Brand Officer to Spearhead Ultra-Luxury Evolution

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New Chief Brand Officer Appointed at Jumeirah Group

Our insider sources have revealed that Michael Grieve, previously the Vice President Brand and Client for Gucci, has taken up the mantle of Chief Brand Officer at Jumeirah Group. This global luxury hospitality giant, operating from Dubai under Dubai Holding, has made a significant leap with Grieve’s appointment.

Jumeirah’s Future Vision

This strategic appointment is deemed a crucial move in Jumeirah’s Mission 2030 strategy. Our sources tell us that this strategy is not only aimed at transforming the brand to be synonymous with ultra-luxury, but it also encompasses a wider plan of doubling the group’s portfolio size by the end of 2030.

Grieve’s Journey: From BMW to Jumeirah

Michael Grieve has had an illustrious 16-year journey spanning roles at top-end companies like BMW Group, adidas, and Nike, bringing with him an abundance of invaluable brand management and development experience. His expertise is particularly refined in the luxury sector, making him the perfect suitor for his new role in Jumeirah Group.

As part of his role, Grieve will have the responsibility of shaping and evolving Jumeirah’s brand identity, thus fortifying its global recognition and accelerating its growth.

Jumeirah Group’s Strategic Expansion

The appointment of Michael Grieve is not the only strategic move by the Jumeirah Group. According to our sources, the company has made a series of senior-level hires in spheres such as design and architecture, wellness, and sustainability. These appointments form the cornerstone of their expansive strategy.

Jumeirah Group’s Global Presence

Jumeirah Group, known for its exceptional service and memorable guest experiences, manages 26 properties worldwide. With a varied portfolio that stretches from the iconic Burj Al Arab in Dubai to luxury resorts and residences in the Middle East, Europe, and Asia, the company has always kept its customers’ luxury and comfort at the core of its operations. With a splendid collection of 85 restaurants and a host of hotels, Jumeirah’s excellence is seen in every corner of the hospitality industry.


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