In a momentous move, Cork’s iconic stadium, Páirc Uí Chaoimh, is on the verge of securing its first-ever naming rights agreement. The approval of the County Board delegates is pending for the anticipated title sponsor, retail giant Supervalu. This development would result in the stadium being rebranded as Supervalu Park.
Significant Sponsorship Agreement
In addition to Supervalu, three international corporations – Boston Scientific, Statkraft, and PepsiCo – are set to receive subsidiary stadium branding rights. The comprehensive package, which has been sanctioned by the stadium board, is estimated to be valued at approximately €1 million and will remain in effect until 2026.
A Boost for Cork GAA
The proposed deal comes at a crucial time, as the stadium company experienced an operating loss of about €331,000 in the previous year. Moreover, it is grappling with a debt exceeding €30 million. The partnership with Supervalu is expected to generate annual revenues between €250,000 and €300,000 for Cork GAA, offering a much-needed financial boost.
Capitalizing on the Stadium’s Potential
CEO Kevin O’Donovan has advocated for fully utilizing the stadium’s potential, including hosting rugby games and concerts to support the municipal agenda. This proposal presents certain challenges, such as potential scheduling conflicts. However, the urgency to finalize the agreement is heightened by the upcoming Allianz League and a sold-out rugby game on February 3rd.
