Volkswagen’s Traton Eyes Steady 2024 Returns Amid Soaring Truck Demand

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Traton’s 2024 Sales Return to Match Previous Year, Expectations High Despite Predicted Market Softening

Following an impressive near doubling of its core earnings in 2023, Traton, the truck division of Volkswagen, is projecting return profits in 2024 that will rival the figures from the preceding year. This financial leap is largely credited to the exceptional and unexpected call for commercial vehicles, post-pandemic, with the adjusted return on sales poised to land within the 8-9% zone – closely parallel to the 8.6% reported the year before.

Record Sales Result in Surplus Business

In 2023, Traton’s adjusted operating results displayed a remarkable 95% surge, reaching a whopping 4 billion euros; a figure notably higher than the consensus expectation. This data comes directly from our sources, and provides a detailed account of the company’s significant achievement.

Caution Despite Prosperity

Despite the prevalent success that has followed Traton into 2024, Christian Levin, the CEO, voices concerns about the potential softening of the truck market in selected regions. Nevertheless, he reiterates his confidence in the company’s ability to adapt and thrive, emphasising the company plan not only to retain, but to significantly leverage its current strengths within this fiscal year.

Anticipating a Challenging Year

While Traton has enjoyed unprecedented growth, uncertainties lie ahead for the truck industry at large. Analysts believe that the coming year may be a challenging one, predicting a turndown in demand for trucks in Europe and North America. This expectation derives from the tremendous demand observed during the COVID pandemic, a demand seen largely as a release of pent-up needs and may now be on a downwards trend.

Board Suggests Hiked Dividend

In the light of the prospering business and promising future, Traton’s executive board has put forth a suggestion for a dividend increase. They propose a dividend of 1.5 euros per share, a considerable leap from the previous year’s dividend. Such a generous proposal reflects the company’s optimism about its future prospects, despite the unpredictable challenges that may lie in the year ahead.


In summary, Traton’s anticipations for 2024 are rooted in a year of unexpected successes, despite a forecasted chilled market environment. The company’s resolve is both grounded and ambitious, indicative of a company determined to navigate its way forward, regardless of what may lie ahead.