SMEDAN Pledges Increased Support for Female Entrepreneurs

The Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) intends to boost its support for women in business. The commitment was announced in line with the International Women’s Day festivities — a global event celebrated every year to honour the remarkable efforts of women in different sectors. This move by SMEDAN is central to their broader plan to spur job creation, rural industrialization, and improve livelihoods through small and medium enterprises (SMEs) development.

SMEDAN Launches New Brand to Enhance Support

Reported by the agency’s Director-General, Mr. Charles Odii, SMEDAN is launching a new brand focused on repositioning the agency to meet its set objectives more effectively. As part of its initiatives, the agency will centre much of its efforts on empowering women who, according to our sources, make up over 70% of SMEs in Nigeria.

The new brand’s unveiling date, which coincided with the International Women’s Day celebration, highlights SMEDAN’s commitment to promoting women’s empowerment. Appropriately, the theme for the 2024 celebration is ‘InspireInclusion’, reinforcing the agency’s dedication to inclusive growth.

The Modern and Vibrant Spirit of SMEDAN’s New Brand

SMEDAN’s renewed brand identity beautifully encapsulates a contemporary, approachable, and vibrant spirit. This was intricately designed to communicate the agency’s primary agenda while fostering stronger ties with domestic and international partners. At its core, the agency aims to facilitate the growth of SMEs and to create opportunities for women entrepreneurs, acknowledging their significant contributions to the Nigerian economy.

Refocused Efforts to Support Women in Business

As part of their refocused efforts, SMEDAN is set to provide guidance, resources, and linkages to opportunities that can help spur economic growth. By doing so, the agency aims not only to support female entrepreneurs but to fortify the economic prosperity of the nation. The emphasis on supporting women proves that SMEDAN recognizes the vital role women play in entrepreneurial and economic development, committing to ensure they receive the necessary support and acknowledgement they deserve.

• Strengthened support for female entrepreneurs.
• New brand to better communicate the agency’s purpose and facilitate stronger partnerships.
• Increased resources and opportunities for women in business.
• Commitment to empowering women and acknowledging their economic contributions.