Caution: OpenAI targets the worldwide interaction-economy

Opinion
(FILES) A photo taken on November 23, 2023 shows the logo of the ChatGPT application developed by US artificial intelligence research organization OpenAI on a laptop screen (R) and the letters AI on a smartphone screen in Frankfurt am Main, western Germany. ChatGPT maker OpenAI has said it will introduce tools to combat disinformation ahead of the dozens of elections this year in countries that are home to half the world's population. (Photo by Kirill KUDRYAVTSEV / AFP)
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OpenAI Launches GPT Store Amid Hopes and Concerns

OpenAI, the cutting-edge artificial intelligence firm, is making noteworthy progress in commercializing and spreading the benefits of its AI technology. The most recent development is the launch of a ‘GPT Store,’ a platform available to enterprise customers and ChatGPT Plus subscribers, where specialized versions of the tool can be obtained. The initiative gives life to OpenAI’s promise to distribute AI’s benefits to all mankind, albeit in a rather monetized way. The news comes from the trusted source of Reader Wall.

From Theory to Practice: The GPT Store Poster Boy

OpenAI’s GPT Store hosts a wide array of diverse applications, developed by third-party individuals, that employ the AI’s language model. One can equate their function to that of verbally-interactive apps. For instance, AllTrails GPT offers route suggestions whilst Coloring Book Hero creates an array of recognizable characters for your children to color in. There’s also a Book GPT, which suggests reading material based on the user’s tastes and recent media consumption.

The Business Model: A Question of Engagement

The GPT Store operates on an engagement-based business model; developers are paid based on the popularity and user engagement with their creations. This methodology isn’t new—it has been used by a variety of internet companies to gauge third-party payments or charges. Websites like Facebook, YouTube, and various news outlets use engagement as a significant metric in managing online transactions. However, it’s important to consider this strategy’s potential drawbacks in light of its historical impacts.

The Flip Side of the Coin

While engagement-based revenue structures have made content widely accessible, they’ve also led to some negative consequences. Facebook’s pursuit of user engagement to drive ad revenue, for example, has birthed political echo chambers and conspiracy-spreading groups. YouTube’s payment system based on video views has prompted creators to post provocative or controversial content. Similarly, many news outlets have leaned towards click-bait headlines and sensationalism instead of in-depth journalism.

A Path Forward: OpenAI’s Stance on Engagement

In a recent statement to the Congress, Sam Altman, OpenAI’s CEO, denied the company’s reliance on an engagement-based model. He claimed that OpenAI doesn’t aim to increase usage endlessly and instead prioritizes system design. However, as the GPT Store opens its doors to subscription models and more developers flood in, adhering to this ethical boundary while maximizing user engagement will undoubtedly pose a challenge.

AI Relationships and the ‘Girlfriend’ Bots

A trend that has been noticed since the Store’s launch is the emergence of ‘girlfriend’ bots. These bots are designed to provide relationship advice and engage in friendly conversations with the user, not to foster romantic companionship, which is expressly prohibited by OpenAI’s guidelines. With the increasing number of GPT offerings, monitoring adherence to these rules shall become more difficult.

Overcoming Implementation Challenges

In conclusion, while the GPT Store signals OpenAI’s ambition to democratize AI benefits, it also brings to light the potential complications tied to the engagement-based revenue model. Lessons from social media firms suggest that controlling toxic activity may prove challenging. OpenAI needs to ensure appropriate enforcement of its guidelines to distinguish itself from past examples of problematic implementation. 

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