Aston Martin Trademarks New Logo for Multi-Use
Aston Martin, the prestigious British car manufacturer, has recently taken steps to acquire a trademark for a new logo design. Initially identified for its use on low-key merchandise; the intention has now expanded to more significant aspects.
From Memorabilia to Significant Branding
The novel logo, which sports an innovative thatched-diamond design, was first thought to be used for small merchandise such as polo shirts and shaving kits. However, recent information from our source has unveiled that its application has broadened to include significant aspects like vehicle designs, automotive chassis, and even mobile devices. This suggests the possibility of the logo being featured on Aston Martin vehicles in the future.
Astute Observations Unveil Ties to Past
The recent development was first spotted by our expert auto enthusiasts. They noted that the new logo bears a striking resemblance to the company’s original emblem. This similarity places a strong suggestion that the design may have roots linked directly to Aston Martin’s rich heritage.
Initials Hidden in Plain Sight
Through a closer and more imaginative reading of the new logo’s design, one can notice the company’s initials, ‘A’ and ‘M’, being subtly inscribed into the logo. This feature further enhances its quasi-retro feel, given its ties to Aston Martin’s illustrious history.
Future of Aston Martin’s Branding
The recent trademarking of the new logo marks a potential shift in Aston Martin’s branding. Moving from simply adorning merchandise to becoming a possible feature on their world-renowned vehicles shows an exciting development for the iconic brand. As we continue to watch this space, we look forward to discovering how this new emblem will influence Aston Martin’s future designs and brand image.
